An Outfit Builder is an interactive grid where users can drag-and-drop clothing pieces to build outfits live — and click to buy the items directly from the store.

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It all started with prints and scissors.

On a wintery Tuesday in 2008, we cut apart some old magazines to piece together random imagery.

Ever since that fateful day, we've had an insatiable obsession with building collages and vision boards with our own hands.

That obsession never left.

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In 2023, we launched Outfit Builder Lab as a branch of Dreamworld Lab to bring that same playful, hands-on creativity to the web.

Now, from your phone or computer, anyone can mix and match pieces, build looks, and interact directly with your brand — all in real-time.

Whether it's a grid layout, a randomizer, or on-body styling, every Outfit Builder is custom-made to showcase your garments in a more personal, creative way.

It’s fully shoppable too — items can link to any platform like Shopify, Squarespace, Wix, or Gumroad.

Pieces can overlap, float, stack, and even display titles or price info when hovered — by mouse, finger, or even eyes (in headset view).

Ready to let your customers play stylist?
Let’s build your Outfit Builder.